Just about in every way possible. It's equal parts creative, branding, marketing and tech. It's really no different than building a brand from the ground up. You need to establish what it is that you stand for and how you'll deliver on the promise of value.

If I'm honest, the original inspiration was a curiosity about the NFT space. The more I dove in the more I realized that it's so much more than creating art. It's about building community and rallying around a cause. It then naturally became an extension of the Brave & Boundless project.

I'm also fascinated by the Web3 space and the opportunity it presents. The online experience as we know it will be radically transformed into something much better and richer.

My hope is that we will have grown a thriving community of advocates who are invested in building something bigger than themselves. That the stories being told creates a shift in who we idolize, and that these stories inspire people to want to be better.

It's easy. The collection is here on OpenSea. Simply connect your wallet and you're good to go.

I really love their unique model — a hybrid between a for-profit and a nonprofit. They truly believe in a different way of doing business: prioritizing people and making a great impact above all else. There's a real sense of community there, which is the most critical component of the Living Legends Project.

I have two:

Never doubt that a small group of thoughtful, committed citizens can change the world: indeed, it’s the only thing that ever has. — Margaret Mead

If you have built castles in the air, your work need not be lost; there is where they should be. Now put foundations under them. - Henry David Thoreau